GoodBCasts

CEO and innovative entrepreneur Jeff Klein of Working for Good, a mission-based marketing company in San Rafael, California. Jeff has found the way to combine purpose, passion, and profits through cause marketing campaigns for client companies. He is a wonderful example of his own business model for how to make a living, while making a difference.

Businesses that solve social problems are the hottest new industry out there! Marc J. Lane, professor of Social Enterprise at Northwestern School of Law and Director of the Social Entrepreneur Alliance, speaks with Good-b CEO Monika Mitchell on the legal and financial strategy for social purpose businesses. His new book, Social Enterprise: Empowering Mission-Driven Entrepreneurs outlines the basic nuts and bolts for profit-making enterprises that positively impact society.